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Since its launch in mid-2021, the “Boots on the Ground” program, a collaboration between Mens Talk AU and Bunnings, has facilitated over 3,000 conversations about men’s mental wellbeing across Bunnings stores in Western Australia. This initiative offers a unique platform for promoting men’s mental health and suicide prevention through various in-store activations. These include community conversations and wellbeing sessions aimed at both customers and staff in metro and regional locations. The program underscores the commitment of both organizations to support and enhance mental health awareness in a community-centered, accessible environment.